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Teads Video Summit

TRENDS IN MOBILE, VIEWABILITY AND PROGRAMMATIC

October 5, 2016
12pm - 5:30pm

AURA / Bleicherweg 5, 8001 Zurich

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ABOUT THE EVENT

As video advertising’s foothold in today’s booming digital landscape continues to grow, both publishers and advertisers are looking for new ways to take advantage of this powerful medium.

The industry is abuzz with talk of innovative new video formats, concerns around viewability, and the best ways to leverage programmatic channels.

Join us for an afternoon discussion to explore why outstream video advertising is becoming the newest and most important buzz word in the video industry. Attendees will also hear learnings from the programmatic frontline and gain new insights into viewability standards, premium video, data, and mobile. Latest speakers and panelists confirmed: 

SPEAKERS & PANELISTS

Paul De La Nougerede

Commercial Product Director, Telegraph Media Group

Gerry D' Angelo

Director, Media Europe & Global Digital Media Partnerships, Mondelēz International

Evelin Wachter

Digital Account Director, ZenithOptimedia

Martin Bromfield

VP Advertsing EMEA, comScore

Christian Aichhorn

Head of Digital Marketing & Social Media, UBS

Aniq Rahman

President of Moat

Juan Barón

Chef Digital Officer Publishing
at Ringier

Sylvia Epaillard

Head of Digital Advertising at Tamedia

Moritz Schneider

CTO at Hoy

Mike Dinorscio

Head of New Business, EMEA, Appnexus

Thomas Husson

Vice President, Principal Analyst at Forrester Research

Chris Carmichael

Global Media & Marketing Consultant

Pierre Chappaz

Chairman & Chief Executive at Teads

Caroline Hugonenc

VP Research at Teads

Alex Savic

Managing Director at Teads, Switzerland

Ryan Cook

Director of Global Programmatic Demands at Teads

Rachid Ait Addi

Industry Director, Luxury Fashion Beauty at Teads

Agenda


12:00

Light Lunch and Registration


13:00

Introductory Remarks



The Advertising Experience: Success in Engaging with Users

Pierre Chappaz, Founder and Executive Chairman at Teads.tv


How the Telegraph Approaches Video

Paul De La Nougerede, Commercial Product Director at Telegraph Media Group


The Transformation of Digital Publishing

Moderator: Alex Savic, Managing Director at Teads Schweiz. 

Pierre Chappaz, Founder and Executive Chairman at Teads.tv

Juan Fernando Baròn
,Chief Digital Officer Publishing of Ringier AG

Paul De La Nougerede, Commercial Product Director at Telegraph Media Group

14:15

Break



Mobile Storytelling: Why Video Matters

Thomas Husson, Vice President, Principal Analyst at Forrester Research


The Attention Economy, the shift from Clicks and Impressions to Transacting on Attention

Aniq Rahman, President at MOAT


Taking Video Advertising to the Next Level

Moderator: Caroline Hugonenc, VP Research at Teads.tv

Aniq Rahman, President at MOAT 

Thomas Husson, VP Principal Analyst at Forrester Research

Martin Bromfield, VP Advertising EMEA, comScore

15:40

Break



A Brands Perspective on Video

Moderator: Rachid Ait Addi, Global Industry Director - Luxury at Teads.tv

Gerry D’Angelo
, Director, Media Europe and Global Digital Media Partnerships, Mondelēz International

Christian Aichhorn, Head of Digital Marketing & Social Media at UBS


The Evolution of Programmatic Video: Speed, Scale, and
New Opportunities

Mike Dinorscio, Head of New Business, EMEA, Appnexus


The Front Line of Programmatic Video & Data Targeting

Moderator: Ryan Cook, Director, Global Programmatic Demand at Teads.tv

Sylvia Epaillard, Head of Digital Advertising Services (DAS), Tamedia

Mike Dinorscio, Head of New Business, EMEA, Appnexus

Moritz Schneider, CTO at Hoy AG

Evelin Wachter, Digital Account Director, ZenithOptimedia


Closing Remarks 


17:30

Cocktails & Networking


CONTACT

Address

Aura
Bleicherweg 5
8001 Zurich

Phone

+ 41 76 454 00 22

DIRECTIONS
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Email

danica.thalmann@teads.tv

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